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Lucra · April 22, 2026
Lucra Raises $20 Million, Backed by ARK Invest
The peer-to-peer sports gaming platform brings on ARK Invest in a $20 million round, accelerating Lucra's push to embed competition-based loyalty into how sportsbooks engage fans. The fresh capital will fuel deeper integrations with major operators and expand Lucra's competition-loyalty infrastructure — a model that lets fans wager against each other instead of the house, turning one-off bets into recurring, social engagement around live events.
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